# SEO Analysis

RankWiz analyzes your Google Search Console data to identify pages with significant traffic changes. It compares two time periods — a "before" window and an "after" window — to find winners (traffic gains) and losers (traffic losses).

## Prerequisites

Before running an analysis, you need:

- An active [Google Search Console connection](gsc-connection.md) with imported data
- An active [WordPress connection](wp-connection.md)

## Running an Analysis

1. Navigate to **Analyze** from the site navigation
2. Select your time windows:
   - **Presets:** Last 7 days vs. prior 7 days, or last 30 days vs. prior 30 days
   - **Custom:** Pick specific start and end dates for both the "before" and "after" periods
3. Click **Run Analysis**

The analysis runs in the background. The page polls for updates every 5 seconds and refreshes automatically when complete. A typical analysis takes a few minutes.

**Limit:** Up to 500 pages analyzed per site. 3 analysis requests per minute.

## Reading the Results

### Metrics Overview

A summary bar at the top shows aggregate changes across all your pages:

| Metric | Description |
|--------|-------------|
| **Clicks** | Total clicks in search results, with before/after values and percentage change |
| **Impressions** | Total times your pages appeared in search results |
| **CTR** | Click-through rate (clicks divided by impressions) |
| **Average Position** | Average ranking position across all queries |

Positive changes are highlighted in green, negative in red.

### Winners and Losers

Two tables show the pages with the most significant traffic changes:

- **Winners** — pages that gained the most traffic (clicks) between the before and after periods
- **Losers** — pages that lost the most traffic

Each row shows the page URL, click count before and after, and the percentage change.

### Segment Breakdown

Tabs let you view changes broken down by:

- **Device** — desktop, mobile, tablet
- **Country** — geographic location of searchers
- **Search type** — web, image, video

This helps identify whether traffic changes are concentrated in a specific segment (e.g., mobile traffic dropping while desktop stays flat).

## How Significance Is Determined

Not every traffic fluctuation is meaningful. RankWiz filters for statistically significant changes using these thresholds:

- **Minimum 20% change** in clicks between periods, OR
- **At least 100 absolute clicks** difference

Pages that don't meet either threshold are excluded from the winners/losers tables. This prevents noise from low-traffic pages with volatile metrics.

## Analysis Status

| Status | Meaning |
|--------|---------|
| **Pending** | Analysis is queued and waiting to start |
| **Processing** | Analysis is running |
| **Completed** | Results are ready to view |
| **Failed** | An error occurred (error message displayed) |

## Tips

- **Compare similar periods** — comparing weekdays to weekdays (e.g., Mon-Fri vs. Mon-Fri) gives more meaningful results than mixing weekdays and weekends
- **Use 30-day windows** for a broader view; use 7-day windows to catch recent, sudden changes
- **Check segments** — if overall traffic dropped, the segment breakdown can reveal whether the issue is device-specific or geographic
- **Re-run periodically** — as new GSC data becomes available (daily sync), running fresh analyses tracks ongoing trends