# Pricing Page Draft — RankWizAI
generated: 2026-06-20T01:25:18Z (paste-ready copy for implementation)

Strategy: Conservative — no price changes. Changes are copy, annual default, and Team tier visual treatment only.

---

## Hero section

**Eyebrow:** Pricing · 2026
**H1:** Every plan includes the full product. No add-ons. No features held back.
*(Keep current H1 — it's strong and honest.)*

**Subhead (current version):**
> Start free. Upgrade when you need more sites or AI drafts — not to unlock features. Analysis, ROI tracking, and WordPress publishing are included in every plan.

**Recommended addition below subhead:**
> Pro is $39/mo (annual) — half the price of Surfer Essential, a third of Clearscope. Purpose-built for WordPress content recovery.

**Billing toggle:** Default to **Annual** selected (not Monthly). Show:
- Annual toggle badge: `Save 20%`
- Below toggle subtext: `Save $120/year on Pro`

---

## Tier cards

### Starter — Free
*For solo site owners testing WordPress SEO for the first time*
**CTA:** Start Free  *(no credit card required)*
- 1 WordPress site · 50 pages analyzed per run
- **5 AI drafts/month** — no OpenAI key required
- 5 content briefs/month
- Traffic analysis + 12 recommendation types
- Content intelligence: cannibalization, topic clusters, freshness
- 90-day GSC history · CSV export · community support

---

### Professional ⭐ Most Popular
**Price:** `$39/mo` *(billed $468/year)* — or $49/mo monthly  
**Save line:** Save $120/year with annual  
**Badge:** "Half the price of Surfer Essential"  
*For in-house SEOs and freelancers managing multiple WordPress sites*
**CTA:** Start 14-Day Pro Trial  *(no credit card)*

- 5 sites · 500 pages analyzed per run
- **100 AI drafts/month** (or unlimited with your own OpenAI key — no markup)
- **Before/after ROI tracking** on every applied recommendation
- 12-month GSC history backfill
- SERP content scoring + keyword research
- SEO calendar + scheduling
- Bulk AI rewrite + WordPress publish
- Traffic anomaly alerts · shared report links · API access · priority support

---

### Team  *(For agencies — solo bloggers choose Pro)*
**Price:** `$79/seat/mo` *(billed $948/seat/year)* — or $99/seat/mo monthly  
**Minimum:** 2 seats  
*White-label reports under your brand — built for agencies managing client SEO at scale*
**CTA:** Start 14-Day Team Trial

- Everything in Pro, plus:
- **Unlimited sites, pages, and AI drafts**
- **White-label reports + custom domain** — your brand, not ours
- Team roles (viewer / editor / admin) · full audit trail
- Client-ready ROI reports with white-label PDF export
- Up to 50 seats

---

### Enterprise
**Price:** Contact Sales  
*For publishers and large organizations needing custom limits, SLAs, and white-label at scale*
**CTA:** Contact Sales  
**Subtext:** Custom quote in 24 hours. Volume discounts available.

- Everything in Team, plus:
- Unlimited seats + custom limits
- Dedicated support + SLA
- Custom onboarding

---

## Competitive positioning strip (below tier cards)

> **RankWizAI vs. the alternatives:**
>
> | Tool | Price | What it does | RankWizAI advantage |
> |---|---|---|---|
> | RankIQ | $49/mo | Keyword library + content checklist for new posts | RankWizAI recovers *existing* posts using your real GSC traffic data — find the decay, rewrite, track the comeback |
> | Frase Solo | $49/mo | Content briefs + SERP research | Same price; RankWizAI adds GSC diagnosis, WordPress publish, and ROI tracking |
> | Surfer Essential | $99/mo | SERP content editor | RankWizAI Pro is half the price for the WordPress-specific traffic recovery workflow |
> | Clearscope Business | $399/mo | Content scoring + team collaboration | 8× the price; built for teams, not solo bloggers |

**Footnote:** Competitor prices verified June 2026. See comparison pages for full feature breakdowns.

---

## FAQ additions (add to pricing-copy.ts → getPricingFaqItems())

**New FAQ item — RankIQ differentiation:**
> **Q: How is RankWizAI different from RankIQ?**
> A: Both are $49/mo and both are built for bloggers. The difference: RankIQ helps you optimize NEW posts using a keyword library and content checklist. RankWizAI helps you recover OLD posts that have already lost traffic — using your real Google Search Console data to find which posts are decaying, generating AI rewrites ranked by traffic recovery potential, publishing directly to WordPress in one click, and tracking ROI to prove what worked. If your content library is built and you're watching old posts lose traffic, RankWizAI closes the loop RankIQ doesn't cover.

**Existing FAQ to update — "Which plan should I choose?":**
> **Current:** "Start free if you have 1 WordPress site and want to try RankWizAI..."
> **Recommended update:** "Start free with 1 WordPress site — no credit card. Upgrade to Pro ($39/mo annual) when you need 2–5 sites, bulk AI rewrites, or ROI tracking. Choose Team ($79/seat/mo annual) when you manage client sites and need white-label reports and shared access. Both plans include a 14-day free trial."

---

## Annual toggle default (implementation note)

**Change the billingPeriod initial state in Marketing/Pricing.tsx:**

```typescript
// Current (line ~280):
const [billingPeriod, setBillingPeriod] = useState<'monthly' | 'annual'>(() => {
  try {
    const stored = sessionStorage.getItem('pricing_billing_period');
    return stored === 'annual' ? 'annual' : 'monthly';  // ← defaults to monthly
  } catch {
    return 'monthly';
  }
});

// Recommended:
const [billingPeriod, setBillingPeriod] = useState<'monthly' | 'annual'>(() => {
  try {
    const stored = sessionStorage.getItem('pricing_billing_period');
    return stored === 'monthly' ? 'monthly' : 'annual';  // ← defaults to annual; monthly only if explicitly stored
  } catch {
    return 'annual';
  }
});
```

**Rationale:** $39/mo annual is the competitive hero number against RankIQ ($49/mo) and Frase Solo ($49/mo). Defaulting to monthly ($49) buries the most favorable comparison on first impression.

---

## Team tier visual treatment (implementation note)

Add a contextual label below the Team plan card for unauthenticated visitors:

```tsx
// In the team tier's PlanCard, below the price line:
{key === 'team' && !is_authenticated && (
  <p className="text-xs text-muted-foreground text-center mt-1">
    For agencies — solo bloggers choose Pro
  </p>
)}
```

**Rationale:** Team at $99/seat (minimum 2 seats = $198/mo minimum) causes price-shock for the solo persona evaluating the page. The label redirects them to the intended tier without hiding Team from agency visitors who are the right audience.