export interface CompetitorConfig {
  name: string;
  tagline: string;
  description: string;
  metaDescription: string;
  ogImageSlug: string;
  /** ISO 8601 date string (YYYY-MM-DD) — when feature data was last verified */
  lastVerified: string;
  /** ISO 8601 date string (YYYY-MM-DD) — when pricing data was last verified separately */
  lastVerifiedPricing?: string;
  features: Array<{
    feature: string;
    rankwiz: boolean | string;
    competitor: boolean | string;
    group?: 'differentiator' | 'shared' | 'competitor_strength';
    /** Link to competitor's feature page as evidence for this claim */
    sourceUrl?: string;
    /** Optional tooltip explaining the feature — shown as an info icon next to the feature name */
    tooltip?: string;
  }>;
  /** Whether to show the BYOK savings section on comparison page. Defaults to true. */
  showByokSection?: boolean;
  /** Alternative section to show when BYOK is hidden */
  alternativeSection?: 'complement' | 'wordpress-first';
  /** FAQ items for the "Switching is Easy" section */
  switchingFaq?: Array<{ question: string; answer: string }>;
  /**
   * Partner/ecosystem metadata for tools that RankWiz complements rather than replaces.
   * Used on comparison pages to surface co-marketing messaging and compatibility notes.
   */
  partnerInfo?: {
    /** Short one-line complement pitch shown in the hero of the comparison page */
    complementPitch: string;
    /** Workflow description: what the partner does + what RankWiz adds */
    workflowNote: string;
  };
}

/**
 * Format an ISO date string (YYYY-MM-DD) into a human-readable month + year string.
 * Example: '2026-03-01' → 'March 2026'
 */
export function formatLastVerified(isoDate: string): string {
  const date = new Date(isoDate + 'T00:00:00');
  return date.toLocaleDateString('en-US', { month: 'long', year: 'numeric' });
}

const defaultSwitchingFaqs = [
  {
    question: 'Do I need to migrate any data?',
    answer:
      'No. RankWiz pulls fresh data directly from your Google Search Console account. There is nothing to export or import from your current tool.',
  },
  {
    question: 'Can I run both tools at the same time?',
    answer:
      'Yes. RankWiz uses read-only access to GSC, so it works alongside any other SEO tool without conflicts.',
  },
  {
    question: 'How long does setup take?',
    answer:
      'Under 5 minutes. Authorize your Google account, install the WordPress plugin, and run your first analysis.',
  },
];

export const competitors: Record<string, CompetitorConfig> = {
  'surfer-seo': {
    name: 'Surfer SEO',
    tagline: 'WordPress-First vs. Content Optimization Tool',
    lastVerified: '2026-03-30',
    description:
      "Surfer SEO is a powerful content optimization platform with a WordPress plugin for in-editor scoring. But it doesn't connect to Google Search Console or publish AI drafts. RankWiz integrates directly with WordPress and GSC to deliver actionable traffic insights and one-click publishing.",
    metaDescription:
      'RankWiz vs Surfer SEO: RankWiz is built for WordPress with native GSC integration and one-click publishing. Surfer SEO has a WordPress plugin for content scoring but no GSC connection or direct publishing. Compare features and pricing.',
    ogImageSlug: 'vs-surfer-seo',
    showByokSection: true,
    features: [
      {
        feature: 'WordPress Integration',
        rankwiz: true,
        competitor: 'Content editor plugin',
        sourceUrl: 'https://surferseo.com/integrations/',
      },
      {
        feature: 'Google Search Console Direct Integration',
        rankwiz: true,
        competitor: false,
        sourceUrl: 'https://surferseo.com/features/',
      },
      { feature: 'Before/After Traffic Analysis', rankwiz: true, competitor: false },
      {
        feature: 'One-Click Content Publishing',
        rankwiz: true,
        competitor: false,
        sourceUrl: 'https://surferseo.com/integrations/',
      },
      { feature: 'AI Content Generation', rankwiz: true, competitor: true },
      { feature: 'Content Editor', rankwiz: true, competitor: true },
      { feature: 'ROI Tracking', rankwiz: true, competitor: false },
      { feature: 'Bring Your Own OpenAI Key', rankwiz: true, competitor: false },
      { feature: 'Pricing (per month)', rankwiz: 'Free - $199', competitor: '$99 - $219+' },
      { feature: 'Setup Time', rankwiz: '5 minutes', competitor: 'Manual integration' },
      { feature: 'WordPress Plugin', rankwiz: true, competitor: 'Content editor only' },
      { feature: 'Content Freshness Analysis', rankwiz: true, competitor: false },
      { feature: 'Cannibalization Detection', rankwiz: true, competitor: false },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: true,
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      { feature: 'Content Editor with SERP Scoring', rankwiz: true, competitor: true },
    ],
    switchingFaq: defaultSwitchingFaqs,
  },
  clearscope: {
    name: 'Clearscope',
    tagline: 'Real GSC Data vs. Keyword Research Only',
    lastVerified: '2026-03-30',
    description:
      "Clearscope excels at keyword research and content grading, but it doesn't connect to your actual search performance. RankWiz uses real Google Search Console data to show you what's actually working (or not) on your site.",
    metaDescription:
      'RankWiz vs Clearscope: RankWiz connects to real Google Search Console data and publishes directly to WordPress. Clearscope starts at $170/mo (Essentials) with no WordPress publishing or ROI tracking. Compare now.',
    ogImageSlug: 'vs-clearscope',
    showByokSection: true,
    features: [
      { feature: 'Real Google Search Console Data', rankwiz: true, competitor: false },
      { feature: 'Traffic Change Detection', rankwiz: true, competitor: false },
      { feature: 'WordPress Direct Publishing', rankwiz: true, competitor: false },
      { feature: 'ROI Tracking & Performance Measurement', rankwiz: true, competitor: false },
      {
        feature: 'AI Draft Generation',
        rankwiz: true,
        competitor: true,
        sourceUrl: 'https://www.clearscope.io/features',
      },
      {
        feature: 'NLP Content Grading',
        rankwiz: 'Keyword + SERP scoring',
        competitor: 'Deep semantic NLP analysis',
        group: 'competitor_strength' as const,
        sourceUrl: 'https://www.clearscope.io/features',
      },
      {
        feature: 'Content Grading',
        rankwiz: true,
        competitor: true,
        sourceUrl: 'https://www.clearscope.io/features',
      },
      {
        feature: 'Keyword Research',
        rankwiz: true,
        competitor: true,
        sourceUrl: 'https://www.clearscope.io/features',
      },
      { feature: 'Bring Your Own OpenAI Key', rankwiz: true, competitor: false },
      {
        feature: 'Pricing (per month)',
        rankwiz: 'Free - $199',
        competitor: '$170 (Essentials) - $399+ (Business)',
        sourceUrl: 'https://www.clearscope.io/pricing',
      },
      { feature: 'WordPress Plugin', rankwiz: true, competitor: false },
      { feature: 'Topic Clustering', rankwiz: true, competitor: false },
      { feature: 'Content Version History', rankwiz: true, competitor: false },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: true,
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      {
        feature: 'Content Editor with SERP Scoring',
        rankwiz: true,
        competitor: true,
        sourceUrl: 'https://www.clearscope.io/features',
      },
    ],
    switchingFaq: defaultSwitchingFaqs,
  },
  'rank-math': {
    name: 'Rank Math',
    tagline: 'Beyond On-Page: GSC Analysis + AI Content',
    lastVerified: '2026-03-30',
    description:
      'Rank Math is an excellent WordPress SEO plugin for on-page optimization. RankWiz goes further: we analyze your Google Search Console (GSC) data to detect traffic changes, generate AI drafts, and track ROI on recommendations.',
    metaDescription:
      'RankWiz vs Rank Math: Rank Math handles on-page SEO. RankWiz adds full GSC traffic analysis, AI draft generation with Bring Your Own Key (BYOK) pricing, and before/after ROI tracking. See the complete feature comparison.',
    ogImageSlug: 'vs-rank-math',
    showByokSection: false,
    alternativeSection: 'complement',
    partnerInfo: {
      complementPitch: 'Already using Rank Math? RankWiz is the missing traffic-analysis layer.',
      workflowNote:
        'Rank Math handles on-page signals — meta tags, schema, sitemaps. RankWiz reads your real GSC traffic data, spots declining pages, generates AI rewrites, and measures ROI. Run both for a complete optimise-and-prove workflow.',
    },
    features: [
      {
        feature: 'On-Page SEO (Meta Tags, Schema)',
        rankwiz: true,
        competitor: true,
        sourceUrl: 'https://rankmath.com/kb/what-is-rank-math/',
      },
      {
        feature: 'Google Search Console Data Analysis',
        rankwiz: 'Full analysis + recommendations',
        competitor: 'View only',
        sourceUrl: 'https://rankmath.com/kb/how-to-use-rank-math-search-console/',
      },
      { feature: 'Before/After Traffic Comparison', rankwiz: true, competitor: false },
      { feature: 'AI Draft Generation (BYOK)', rankwiz: true, competitor: false },
      {
        feature: 'Automated Recommendations (Noindex, Thin Content, etc.)',
        rankwiz: true,
        competitor: false,
      },
      { feature: 'ROI Tracking for SEO Changes', rankwiz: true, competitor: false },
      {
        feature: 'WordPress Plugin',
        rankwiz: true,
        competitor: true,
        sourceUrl: 'https://wordpress.org/plugins/seo-by-rank-math/',
      },
      { feature: 'Bring Your Own OpenAI Key', rankwiz: true, competitor: false },
      {
        feature: 'Pricing (per year)',
        rankwiz: 'Free - $199/mo',
        competitor: 'Free - $499/yr',
        sourceUrl: 'https://rankmath.com/pricing/',
      },
      {
        feature: 'Content Intelligence (Cannibalization, Topic Gaps)',
        rankwiz: true,
        competitor: false,
      },
      { feature: 'Keyword Opportunity Detection', rankwiz: true, competitor: false },
      { feature: 'Content Freshness Analysis', rankwiz: true, competitor: false },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: true,
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      { feature: 'Content Editor with SERP Scoring', rankwiz: true, competitor: false },
    ],
    switchingFaq: defaultSwitchingFaqs,
  },
  'yoast-seo': {
    name: 'Yoast SEO',
    tagline: 'Complementary Tools: On-Page + Analytics',
    lastVerified: '2026-03-30',
    description:
      'Yoast SEO excels at on-page WordPress SEO \u2014 meta tags, schema markup, and readability checks. RankWiz is the ideal complement: it analyzes your actual Google Search Console (GSC) traffic data, generates AI drafts, detects traffic changes, and tracks ROI. Use both together for a complete SEO workflow.',
    metaDescription:
      'RankWiz vs Yoast SEO: Yoast handles on-page optimization. RankWiz adds GSC traffic analysis, AI draft generation with your own OpenAI key, and ROI tracking for every change you make. Compare features.',
    ogImageSlug: 'vs-yoast-seo',
    showByokSection: false,
    alternativeSection: 'complement',
    partnerInfo: {
      complementPitch:
        "Already using Yoast? RankWiz adds the GSC analysis layer Yoast doesn't have.",
      workflowNote:
        'Yoast SEO controls on-page signals — readability, meta tags, XML sitemaps. RankWiz connects to your real GSC traffic data, identifies which pages are losing clicks, generates AI rewrites, publishes directly to WordPress, and tracks before/after ROI. Use both for a complete SEO workflow.',
    },
    features: [
      {
        feature: 'On-Page SEO (Meta Tags, Schema)',
        rankwiz: true,
        competitor: true,
        sourceUrl: 'https://yoast.com/features/',
      },
      {
        feature: 'Readability Analysis',
        rankwiz: false,
        competitor: true,
        sourceUrl: 'https://yoast.com/features/',
      },
      {
        feature: 'Google Search Console Data Analysis',
        rankwiz: 'Full analysis + recommendations',
        competitor: 'Basic metrics',
        sourceUrl: 'https://yoast.com/features/',
      },
      { feature: 'Before/After Traffic Comparison', rankwiz: true, competitor: false },
      {
        feature: 'AI Draft Generation (BYOK)',
        rankwiz: true,
        competitor: 'Premium only',
        sourceUrl: 'https://yoast.com/yoast-ai/',
      },
      {
        feature: 'Automated Recommendations (Noindex, Thin Content, etc.)',
        rankwiz: true,
        competitor: false,
      },
      { feature: 'ROI Tracking for SEO Changes', rankwiz: true, competitor: false },
      {
        feature: 'WordPress Plugin',
        rankwiz: true,
        competitor: true,
        sourceUrl: 'https://wordpress.org/plugins/wordpress-seo/',
      },
      { feature: 'Bring Your Own OpenAI Key', rankwiz: true, competitor: false },
      {
        feature: 'Pricing (per year)',
        rankwiz: 'Free - $199/mo',
        competitor: 'Free - $99/yr',
        sourceUrl: 'https://yoast.com/wordpress/plugins/seo/',
      },
      { feature: 'Cannibalization Detection', rankwiz: true, competitor: false },
      { feature: 'Content Freshness Analysis', rankwiz: true, competitor: false },
      { feature: 'Keyword Opportunity Detection', rankwiz: true, competitor: false },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: true,
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      { feature: 'Content Editor with SERP Scoring', rankwiz: true, competitor: false },
    ],
    switchingFaq: defaultSwitchingFaqs,
  },
  ahrefs: {
    name: 'Ahrefs',
    tagline: 'WordPress-Specific + Transparent AI Pricing',
    lastVerified: '2026-03-30',
    description:
      'Ahrefs is an enterprise-grade SEO suite with backlink analysis, keyword research, and site auditing. RankWiz focuses specifically on WordPress sites: direct GSC integration, one-click publishing, AI draft generation with your own OpenAI key, and ROI tracking — at a fraction of the cost.',
    metaDescription:
      'RankWiz vs Ahrefs: Ahrefs excels at backlink analysis from $29/mo (Starter) but has no WordPress publishing or BYOK AI. RankWiz is WordPress-first with one-click publishing and transparent BYOK AI pricing from free.',
    ogImageSlug: 'vs-ahrefs',
    showByokSection: true,
    alternativeSection: 'wordpress-first',
    features: [
      {
        feature: 'Google Search Console Integration',
        rankwiz: true,
        competitor: true,
        sourceUrl: 'https://ahrefs.com/google-search-console',
      },
      { feature: 'WordPress Direct Publishing', rankwiz: true, competitor: false },
      { feature: 'AI Draft Generation (BYOK)', rankwiz: true, competitor: false },
      {
        feature: 'Backlink Analysis',
        rankwiz: false,
        competitor: true,
        group: 'competitor_strength' as const,
        sourceUrl: 'https://ahrefs.com/backlink-checker',
      },
      {
        feature: 'Backlink Index Depth',
        rankwiz: false,
        competitor: 'Industry-leading (35T+ links indexed)',
        group: 'competitor_strength' as const,
        sourceUrl: 'https://ahrefs.com/backlink-checker',
      },
      {
        feature: 'Site Audit',
        rankwiz: false,
        competitor: true,
        group: 'competitor_strength' as const,
        sourceUrl: 'https://ahrefs.com/site-audit',
      },
      { feature: 'Before/After Traffic Analysis', rankwiz: true, competitor: false },
      { feature: 'ROI Tracking for SEO Changes', rankwiz: true, competitor: false },
      {
        feature: 'WordPress Plugin',
        rankwiz: true,
        competitor: 'WordPress plugin',
        sourceUrl: 'https://wordpress.org/plugins/ahrefs-seo/',
      },
      {
        feature: 'Keyword Research',
        rankwiz: true,
        competitor: true,
        sourceUrl: 'https://ahrefs.com/keyword-generator',
      },
      { feature: 'Bring Your Own OpenAI Key', rankwiz: true, competitor: false },
      {
        feature: 'Pricing (per month)',
        rankwiz: 'Free - $199',
        competitor: 'from $29 (Starter) - $1,499',
        sourceUrl: 'https://ahrefs.com/pricing',
      },
      { feature: 'Cannibalization Detection', rankwiz: true, competitor: false },
      { feature: 'Content Freshness Analysis', rankwiz: true, competitor: false },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: true,
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      { feature: 'Content Editor with SERP Scoring', rankwiz: true, competitor: false },
    ],
    switchingFaq: defaultSwitchingFaqs,
  },
  semrush: {
    name: 'Semrush',
    tagline: 'WordPress Focus + BYOK AI Pricing',
    lastVerified: '2026-03-30',
    description:
      'Semrush is a comprehensive digital marketing suite with SEO, PPC, and social media tools. RankWiz is purpose-built for WordPress SEO: real Google Search Console (GSC) data, AI drafts with your own OpenAI API key (Bring Your Own Key), one-click WordPress publishing, and before/after ROI tracking — without the enterprise price tag.',
    metaDescription:
      'RankWiz vs Semrush: Semrush is $140+/mo with no WordPress publishing or BYOK AI. RankWiz is WordPress-first with one-click publishing, transparent BYOK pricing, and before/after ROI tracking from free.',
    ogImageSlug: 'vs-semrush',
    showByokSection: true,
    alternativeSection: 'wordpress-first',
    features: [
      {
        feature: 'Google Search Console Integration',
        rankwiz: true,
        competitor: true,
        sourceUrl: 'https://www.semrush.com/features/',
      },
      { feature: 'WordPress Direct Publishing', rankwiz: true, competitor: false },
      {
        feature: 'AI Draft Generation',
        rankwiz: true,
        competitor: true,
        sourceUrl: 'https://www.semrush.com/contentshake/',
      },
      { feature: 'AI Drafts Included (+ BYOK for Unlimited)', rankwiz: true, competitor: false },
      {
        feature: 'Backlink Analysis',
        rankwiz: false,
        competitor: true,
        sourceUrl: 'https://www.semrush.com/analytics/backlinks/',
      },
      {
        feature: 'PPC & Advertising Tools',
        rankwiz: false,
        competitor: true,
        group: 'competitor_strength' as const,
        sourceUrl: 'https://www.semrush.com/advertising-toolkit/',
      },
      {
        feature: 'Competitor Ad Research',
        rankwiz: false,
        competitor: 'Full ad copy + landing page analysis',
        group: 'competitor_strength' as const,
        sourceUrl: 'https://www.semrush.com/advertising-toolkit/',
      },
      { feature: 'Before/After Traffic Analysis', rankwiz: true, competitor: false },
      { feature: 'ROI Tracking for SEO Changes', rankwiz: true, competitor: false },
      {
        feature: 'WordPress Plugin',
        rankwiz: true,
        competitor: 'ContentShake AI (content only)',
        sourceUrl: 'https://wordpress.org/plugins/contentshake-ai/',
      },
      {
        feature: 'Keyword Research',
        rankwiz: true,
        competitor: true,
        sourceUrl: 'https://www.semrush.com/analytics/keywordmagic/',
      },
      {
        feature: 'Pricing (per month)',
        rankwiz: 'Free - $199',
        competitor: '$139 - $499+',
        sourceUrl: 'https://www.semrush.com/prices/',
      },
      {
        feature: 'Cannibalization Detection',
        rankwiz: 'Auto-detect + consolidation recs',
        competitor: 'Manual report',
        sourceUrl: 'https://www.semrush.com/blog/keyword-cannibalization/',
      },
      { feature: 'Content Freshness Analysis', rankwiz: true, competitor: false },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: true,
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      {
        feature: 'Content Editor with SERP Scoring',
        rankwiz: true,
        competitor: true,
        sourceUrl: 'https://www.semrush.com/seo-content-template/',
      },
    ],
    switchingFaq: defaultSwitchingFaqs,
  },
  marketmuse: {
    name: 'MarketMuse',
    tagline: 'Actionable Recommendations in 5 Minutes, Not Weeks',
    lastVerified: '2026-03-30',
    description:
      'MarketMuse is a topic modeling and content strategy platform focused on enterprise-level content planning. It has no WordPress integration and pricing starts at $99/mo. RankWiz publishes directly to WordPress, delivers recommendations in minutes, and lets you bring your own OpenAI key for transparent AI costs.',
    metaDescription:
      'RankWiz vs MarketMuse: MarketMuse starts at $99/mo with no WordPress integration or GSC connection. RankWiz delivers actionable SEO recommendations in 2 minutes with one-click WordPress publishing from free.',
    ogImageSlug: 'vs-marketmuse',
    showByokSection: true,
    features: [
      { feature: 'WordPress Integration', rankwiz: true, competitor: false },
      { feature: 'One-Click Content Publishing', rankwiz: true, competitor: false },
      { feature: 'Google Search Console Integration', rankwiz: true, competitor: false },
      { feature: 'Topic Modeling & Content Strategy', rankwiz: true, competitor: true },
      { feature: 'AI Draft Generation', rankwiz: true, competitor: 'Limited' },
      { feature: 'Before/After Traffic Analysis', rankwiz: true, competitor: false },
      { feature: 'ROI Tracking for SEO Changes', rankwiz: true, competitor: false },
      { feature: 'AI Drafts Included (+ BYOK for Unlimited)', rankwiz: true, competitor: false },
      { feature: 'Content Briefs', rankwiz: true, competitor: true },
      { feature: 'Cannibalization Detection', rankwiz: true, competitor: false },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: true,
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      { feature: 'Content Editor with SERP Scoring', rankwiz: true, competitor: false },
      { feature: 'Pricing (per month)', rankwiz: 'Free - $199', competitor: '$99 - $999+' },
      { feature: 'Setup Time', rankwiz: '5 minutes', competitor: 'Weeks to months' },
    ],
    switchingFaq: defaultSwitchingFaqs,
  },
  frase: {
    name: 'Frase',
    tagline: 'WordPress Publishing + GSC Integration, Not Just a Text Editor',
    lastVerified: '2026-03-30',
    description:
      "Frase is a content optimization tool with 130+ AI templates and early support for AI search platforms. It has no direct WordPress publishing — content must be manually transferred. RankWiz matches Frase's AI search optimization with 6-pillar GEO (Generative Engine Optimization) scoring and adds E-E-A-T analysis, GSC data integration, one-click WordPress publishing, and ROI tracking.",
    metaDescription:
      'RankWiz vs Frase: Frase has no WordPress publishing or GSC integration. RankWiz adds one-click WordPress publishing, real GSC traffic analysis, E-E-A-T scoring, and ROI tracking — with BYOK AI pricing.',
    ogImageSlug: 'vs-frase',
    showByokSection: true,
    features: [
      { feature: 'WordPress Direct Publishing', rankwiz: true, competitor: false },
      { feature: 'WordPress Plugin', rankwiz: true, competitor: 'Sidebar only' },
      { feature: 'Google Search Console Integration', rankwiz: true, competitor: false },
      { feature: 'AI Draft Generation', rankwiz: true, competitor: '130+ templates' },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: '6-pillar scoring',
        competitor: 'Basic AI search optimization',
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      { feature: 'Before/After Traffic Analysis', rankwiz: true, competitor: false },
      { feature: 'ROI Tracking for SEO Changes', rankwiz: true, competitor: false },
      { feature: 'AI Drafts Included (+ BYOK for Unlimited)', rankwiz: true, competitor: false },
      { feature: 'Content Freshness Analysis', rankwiz: true, competitor: false },
      { feature: 'Cannibalization Detection', rankwiz: true, competitor: false },
      { feature: 'Content Version History', rankwiz: true, competitor: false },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      { feature: 'Content Editor with SERP Scoring', rankwiz: true, competitor: false },
      { feature: 'Pricing (per month)', rankwiz: 'Free - $199', competitor: '$15 - $115' },
    ],
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  neuronwriter: {
    name: 'NeuronWriter',
    tagline: 'WordPress Publishing Free on Every Plan',
    lastVerified: '2026-03-30',
    description:
      'NeuronWriter offers NLP-powered content optimization with WordPress publishing available on the $57+/mo Gold plan. RankWiz includes WordPress publishing on every plan (including Free), processes batches of 50+ AI drafts in the background, and connects directly to Google Search Console (GSC) for real traffic data.',
    metaDescription:
      'RankWiz vs NeuronWriter: NeuronWriter requires $57+/mo for WordPress publishing. RankWiz includes WordPress publishing on every plan including free, plus GSC integration and batch processing of 50+ AI drafts.',
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      {
        feature: 'WordPress Publishing',
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      { feature: 'Google Search Console Integration', rankwiz: true, competitor: false },
      { feature: 'NLP/Semantic Term Suggestions', rankwiz: true, competitor: true },
      { feature: 'AI Draft Generation', rankwiz: true, competitor: true },
      {
        feature: 'Batch Content Processing',
        rankwiz: '50+ AI drafts in parallel',
        competitor: 'Sequential processing',
      },
      { feature: 'Before/After Traffic Analysis', rankwiz: true, competitor: false },
      { feature: 'ROI Tracking for SEO Changes', rankwiz: true, competitor: false },
      { feature: 'AI Drafts Included (+ BYOK for Unlimited)', rankwiz: true, competitor: false },
      { feature: 'Content Freshness Analysis', rankwiz: true, competitor: false },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: true,
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Cannibalization Detection', rankwiz: true, competitor: false },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      { feature: 'Content Editor with SERP Scoring', rankwiz: true, competitor: true },
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    ],
    switchingFaq: defaultSwitchingFaqs,
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  'se-ranking': {
    name: 'SE Ranking',
    tagline: 'All-in-one SEO suite focused on rank tracking',
    lastVerified: '2026-03-30',
    description:
      'Comprehensive rank tracking, site audit, and backlink analysis platform. Strong tracking features but limited content generation capabilities.',
    metaDescription:
      'RankWiz vs SE Ranking: SE Ranking offers rank tracking and site audits but has no WordPress direct publishing, BYOK AI, or ROI tracking. RankWiz is WordPress-first with one-click publishing and transparent BYOK AI pricing from free.',
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    alternativeSection: 'wordpress-first',
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      { feature: 'WordPress Direct Publishing', rankwiz: true, competitor: false },
      { feature: 'Google Search Console Integration', rankwiz: true, competitor: true },
      { feature: 'Before/After Traffic Analysis', rankwiz: true, competitor: false },
      { feature: 'AI Draft Generation', rankwiz: true, competitor: false },
      { feature: 'AI Drafts Included (+ BYOK for Unlimited)', rankwiz: true, competitor: false },
      { feature: 'ROI Tracking for SEO Changes', rankwiz: true, competitor: false },
      { feature: 'Rank Tracking', rankwiz: false, competitor: true },
      { feature: 'Site Audit', rankwiz: false, competitor: true },
      { feature: 'Keyword Research', rankwiz: true, competitor: true },
      { feature: 'WordPress Plugin', rankwiz: true, competitor: false },
      { feature: 'Cannibalization Detection', rankwiz: true, competitor: false },
      { feature: 'Content Freshness Analysis', rankwiz: true, competitor: false },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: true,
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      { feature: 'Content Editor with SERP Scoring', rankwiz: true, competitor: false },
      { feature: 'Pricing (per month)', rankwiz: 'Free - $199', competitor: '$55+' },
    ],
    switchingFaq: defaultSwitchingFaqs,
  },
  mangools: {
    name: 'Mangools',
    tagline: 'Keyword research tools (KWFinder, SERPChecker)',
    lastVerified: '2026-03-30',
    description:
      'Beginner-friendly keyword research suite with KWFinder, SERPChecker, and backlink tools. No content generation or WordPress publishing.',
    metaDescription:
      'RankWiz vs Mangools: Mangools (KWFinder) focuses on keyword research with no GSC integration, content generation, or WordPress publishing. RankWiz delivers actionable SEO recommendations with one-click WordPress publishing from free.',
    ogImageSlug: 'vs-mangools',
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    alternativeSection: 'wordpress-first',
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      { feature: 'Keyword Research', rankwiz: true, competitor: true },
      { feature: 'WordPress Direct Publishing', rankwiz: true, competitor: false },
      { feature: 'Google Search Console Integration', rankwiz: true, competitor: false },
      { feature: 'AI Draft Generation', rankwiz: true, competitor: false },
      { feature: 'AI Drafts Included (+ BYOK for Unlimited)', rankwiz: true, competitor: false },
      { feature: 'Before/After Traffic Analysis', rankwiz: true, competitor: false },
      { feature: 'ROI Tracking for SEO Changes', rankwiz: true, competitor: false },
      { feature: 'WordPress Plugin', rankwiz: true, competitor: false },
      { feature: 'Cannibalization Detection', rankwiz: true, competitor: false },
      { feature: 'Content Freshness Analysis', rankwiz: true, competitor: false },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: true,
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      { feature: 'Content Editor with SERP Scoring', rankwiz: true, competitor: false },
      { feature: 'Pricing (per month)', rankwiz: 'Free - $199', competitor: '$29+' },
    ],
    switchingFaq: defaultSwitchingFaqs,
  },
  writerzen: {
    name: 'WriterZen',
    tagline: 'WordPress-First SEO vs. Keyword Research Tool',
    lastVerified: '2026-03-30',
    description:
      'WriterZen is a keyword research and content workflow tool with AI writing assistance. It has no direct WordPress publishing, no Google Search Console integration, and no ROI tracking. RankWiz connects your actual GSC traffic data to one-click WordPress publishing and before/after ROI measurement.',
    metaDescription:
      'RankWiz vs WriterZen: WriterZen has no WordPress publishing, GSC integration, or ROI tracking. RankWiz delivers actionable SEO recommendations from real GSC data with one-click WordPress publishing from free.',
    ogImageSlug: 'vs-writerzen',
    showByokSection: true,
    features: [
      { feature: 'WordPress Direct Publishing', rankwiz: true, competitor: false },
      { feature: 'Google Search Console Integration', rankwiz: true, competitor: false },
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        feature: 'Keyword Research & Topic Discovery',
        rankwiz: true,
        competitor: true,
        group: 'competitor_strength' as const,
        sourceUrl: 'https://writerzen.net/features',
      },
      { feature: 'AI Draft Generation', rankwiz: true, competitor: true },
      { feature: 'Bring Your Own OpenAI Key', rankwiz: true, competitor: false },
      { feature: 'Before/After Traffic Analysis', rankwiz: true, competitor: false },
      { feature: 'ROI Tracking for SEO Changes', rankwiz: true, competitor: false },
      { feature: 'WordPress Plugin', rankwiz: true, competitor: false },
      { feature: 'Content Freshness Analysis', rankwiz: true, competitor: false },
      { feature: 'Cannibalization Detection', rankwiz: true, competitor: false },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: true,
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      { feature: 'Content Editor with SERP Scoring', rankwiz: true, competitor: false },
      {
        feature: 'Pricing (per month)',
        rankwiz: 'Free - $199',
        competitor: '$23 - $79',
        sourceUrl: 'https://writerzen.net/pricing',
      },
    ],
    switchingFaq: defaultSwitchingFaqs,
  },
  jasper: {
    name: 'Jasper',
    tagline: 'Real SEO Data vs. AI Writing Platform',
    lastVerified: '2026-03-30',
    description:
      'Jasper is a leading AI writing platform used by content teams to generate marketing copy, blog posts, and social content at scale. It has no WordPress integration, no Google Search Console connection, no traffic analysis, and no ROI tracking. RankWiz is purpose-built for SEO: real GSC data, actionable recommendations, and one-click WordPress publishing — not just text generation.',
    metaDescription:
      'RankWiz vs Jasper: Jasper is an AI writing tool starting at $49/mo with no GSC integration, WordPress publishing, or ROI tracking. RankWiz is WordPress-first SEO with real traffic analysis and one-click publishing from free.',
    ogImageSlug: 'vs-jasper',
    showByokSection: true,
    features: [
      { feature: 'WordPress Direct Publishing', rankwiz: true, competitor: false },
      { feature: 'Google Search Console Integration', rankwiz: true, competitor: false },
      { feature: 'Before/After Traffic Analysis', rankwiz: true, competitor: false },
      { feature: 'ROI Tracking for SEO Changes', rankwiz: true, competitor: false },
      {
        feature: 'AI Content Generation',
        rankwiz: true,
        competitor: true,
        group: 'competitor_strength' as const,
        sourceUrl: 'https://www.jasper.ai/features',
      },
      {
        feature: 'Marketing Copy Templates',
        rankwiz: false,
        competitor: '50+ templates (ads, social, email)',
        group: 'competitor_strength' as const,
        sourceUrl: 'https://www.jasper.ai/templates',
      },
      { feature: 'Bring Your Own OpenAI Key', rankwiz: true, competitor: false },
      { feature: 'WordPress Plugin', rankwiz: true, competitor: false },
      { feature: 'Cannibalization Detection', rankwiz: true, competitor: false },
      { feature: 'Content Freshness Analysis', rankwiz: true, competitor: false },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: true,
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      { feature: 'Content Editor with SERP Scoring', rankwiz: true, competitor: false },
      {
        feature: 'Pricing (per month)',
        rankwiz: 'Free - $199',
        competitor: '$49 - $125+',
        sourceUrl: 'https://www.jasper.ai/pricing',
      },
    ],
    switchingFaq: defaultSwitchingFaqs,
  },
  moz: {
    name: 'Moz',
    tagline: 'GSC-Native SEO vs. Backlink-Centric Platform',
    lastVerified: '2026-03-30',
    description:
      'Moz is a comprehensive SEO platform best known for Domain Authority and backlink analysis. It has no WordPress direct publishing and no Google Search Console integration for traffic analysis. RankWiz is purpose-built for GSC-driven traffic recovery: real before/after traffic data, one-click WordPress publishing, and ROI tracking on every recommendation.',
    metaDescription:
      'RankWiz vs Moz: Moz focuses on backlinks and domain authority. RankWiz connects directly to GSC for real traffic analysis, one-click WordPress publishing, and ROI tracking — from free.',
    ogImageSlug: 'vs-moz',
    showByokSection: true,
    features: [
      { feature: 'WordPress Direct Publishing', rankwiz: true, competitor: false },
      { feature: 'Google Search Console Integration', rankwiz: true, competitor: false },
      { feature: 'Before/After Traffic Analysis', rankwiz: true, competitor: false },
      { feature: 'ROI Tracking for SEO Changes', rankwiz: true, competitor: false },
      {
        feature: 'Domain Authority & Backlink Analysis',
        rankwiz: false,
        competitor: true,
        group: 'competitor_strength' as const,
      },
      { feature: 'AI Draft Generation', rankwiz: true, competitor: false },
      { feature: 'Bring Your Own OpenAI Key', rankwiz: true, competitor: false },
      { feature: 'WordPress Plugin', rankwiz: true, competitor: false },
      { feature: 'Cannibalization Detection', rankwiz: true, competitor: false },
      { feature: 'Content Freshness Analysis', rankwiz: true, competitor: false },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: true,
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      { feature: 'Pricing (per month)', rankwiz: 'Free - $199', competitor: '$99 - $599+' },
    ],
    switchingFaq: defaultSwitchingFaqs,
  },
  ubersuggest: {
    name: 'Ubersuggest',
    tagline: 'GSC Traffic Analysis vs. Keyword Research Tool',
    lastVerified: '2026-03-30',
    description:
      'Ubersuggest is a keyword research and SEO audit tool. It has no WordPress direct publishing and no Google Search Console integration for real-time traffic analysis. RankWiz pulls live GSC data, surfaces before/after traffic patterns, publishes directly to WordPress, and tracks ROI — all from free.',
    metaDescription:
      'RankWiz vs Ubersuggest: Ubersuggest has no WordPress publishing or real GSC traffic integration. RankWiz delivers actionable recommendations from real search data with one-click WordPress publishing from free.',
    ogImageSlug: 'vs-ubersuggest',
    showByokSection: true,
    features: [
      { feature: 'WordPress Direct Publishing', rankwiz: true, competitor: false },
      { feature: 'Google Search Console Integration', rankwiz: true, competitor: false },
      { feature: 'Before/After Traffic Analysis', rankwiz: true, competitor: false },
      { feature: 'ROI Tracking for SEO Changes', rankwiz: true, competitor: false },
      {
        feature: 'Keyword Research & Content Ideas',
        rankwiz: true,
        competitor: true,
        group: 'competitor_strength' as const,
      },
      { feature: 'AI Draft Generation', rankwiz: true, competitor: false },
      { feature: 'Bring Your Own OpenAI Key', rankwiz: true, competitor: false },
      { feature: 'WordPress Plugin', rankwiz: true, competitor: false },
      { feature: 'Cannibalization Detection', rankwiz: true, competitor: false },
      { feature: 'Content Freshness Analysis', rankwiz: true, competitor: false },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: true,
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      { feature: 'Pricing (per month)', rankwiz: 'Free - $199', competitor: 'Free - $40+' },
    ],
    switchingFaq: defaultSwitchingFaqs,
  },
  serpstat: {
    name: 'Serpstat',
    tagline: 'WordPress-First SEO vs. Broad SEO Suite',
    lastVerified: '2026-03-30',
    description:
      'Serpstat is a broad SEO platform covering rank tracking, backlink analysis, and keyword research. It has no WordPress direct publishing and no Google Search Console integration for before/after traffic analysis. RankWiz focuses on GSC-driven content recovery with one-click WordPress publishing, AI draft generation, and ROI tracking.',
    metaDescription:
      'RankWiz vs Serpstat: Serpstat has no WordPress publishing or GSC traffic analysis. RankWiz connects directly to GSC for actionable content recommendations with one-click WordPress publishing from free.',
    ogImageSlug: 'vs-serpstat',
    showByokSection: true,
    features: [
      { feature: 'WordPress Direct Publishing', rankwiz: true, competitor: false },
      { feature: 'Google Search Console Integration', rankwiz: true, competitor: false },
      { feature: 'Before/After Traffic Analysis', rankwiz: true, competitor: false },
      { feature: 'ROI Tracking for SEO Changes', rankwiz: true, competitor: false },
      {
        feature: 'Rank Tracking & Backlink Analysis',
        rankwiz: false,
        competitor: true,
        group: 'competitor_strength' as const,
      },
      { feature: 'AI Draft Generation', rankwiz: true, competitor: false },
      { feature: 'Bring Your Own OpenAI Key', rankwiz: true, competitor: false },
      { feature: 'WordPress Plugin', rankwiz: true, competitor: false },
      { feature: 'Cannibalization Detection', rankwiz: true, competitor: false },
      { feature: 'Content Freshness Analysis', rankwiz: true, competitor: false },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: true, competitor: false },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: true,
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      { feature: 'Pricing (per month)', rankwiz: 'Free - $199', competitor: '$59 - $499+' },
    ],
    switchingFaq: defaultSwitchingFaqs,
  },
  'page-optimizer-pro': {
    name: 'Page Optimizer Pro',
    tagline: 'Native WordPress Plugin, Not a Browser Extension',
    lastVerified: '2026-03-30',
    description:
      "Page Optimizer Pro (POP) was one of the first tools with dedicated E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) optimization. But it works through a Chrome extension — not a native plugin — and credits disappear fast. RankWiz matches POP's E-E-A-T scoring with 4-pillar analysis, adds 6-pillar GEO optimization for AI search, publishes directly to WordPress, and tracks ROI on every recommendation.",
    metaDescription:
      'RankWiz vs Page Optimizer Pro: POP is a Chrome extension with credit-based pricing. RankWiz is a native WordPress plugin with 4-pillar E-E-A-T scoring, 6-pillar GEO optimization, and ROI tracking from free.',
    ogImageSlug: 'vs-page-optimizer-pro',
    showByokSection: true,
    features: [
      { feature: 'WordPress Plugin (Native)', rankwiz: true, competitor: 'Chrome extension' },
      { feature: 'E-E-A-T Optimization Guidance', rankwiz: '4-pillar scoring', competitor: true },
      {
        feature: 'GEO (AI Search Optimization)',
        rankwiz: '6-pillar scoring',
        competitor: false,
        tooltip:
          'Generative Engine Optimization — scores content across 6 pillars to improve visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.',
      },
      { feature: 'Google Search Console Integration', rankwiz: true, competitor: false },
      { feature: 'One-Click Content Publishing', rankwiz: true, competitor: false },
      { feature: 'AI Draft Generation', rankwiz: true, competitor: true },
      { feature: 'Before/After Traffic Analysis', rankwiz: true, competitor: false },
      { feature: 'ROI Tracking for SEO Changes', rankwiz: true, competitor: false },
      { feature: 'AI Drafts Included (+ BYOK for Unlimited)', rankwiz: true, competitor: false },
      { feature: 'SERP Monitoring', rankwiz: true, competitor: 'Watchdog' },
      { feature: 'Content Freshness Analysis', rankwiz: true, competitor: false },
      { feature: 'Cannibalization Detection', rankwiz: true, competitor: false },
      { feature: 'Traffic Anomaly Alerts', rankwiz: true, competitor: false },
      { feature: 'Content Editor with SERP Scoring', rankwiz: true, competitor: true },
      { feature: 'Pricing (per month)', rankwiz: 'Free - $199', competitor: '$34 - $53' },
    ],
    switchingFaq: defaultSwitchingFaqs,
  },
};